Safe Safeties

We teamed up with NFL Hall of Famers Troy Polamalu, Cam Chancellor, and Brian Dawkins to show what happens when the game’s toughest safeties finally get to relax. After spending their careers defending the endzone, they’ve now got ADT defending their homes. The campaign plays with the idea that “safe-ish” isn’t good enough—especially when it comes to protecting your perimeter. With ADT handling security, these legends can actually enjoy retirement, trading hard hits for hobbies and proving that even the toughest guys can be soft once they feel truly safe.